Copywriter
& Mental Health Advocate
Helping you raise awareness and break the stigma through the power of words. How?
We'll work on your website, content strategy and newsletters, to help you connect with your audience and make a real impact.
Want to know more?
Scroll down to the good stuff!
I am on a mission to make mental health care accessible for all
And if you're here, there's a high chance that you are too.
You have world-class expertise and a bespoke approach, that you know can change people's lives for the better.
The only thing is, for you to do that, you need them to reach out.
You need them to take that dreaded first step and ask you for help.
This right here, is your biggest challenge.
Why?
Well, I can name a few reasons for that :
The taboo aspect of mental health in the Middle East
Culture has a great impact on how mental health is perceived in the region. A lot of families are "mental-health" illiterate. As a result, people who are stuggling mentally keep to themselves, never get diagnosed, and are urged to go see a doctor or a guru. But never ever -heaven forbid- a psychiatrist. Because, you know, only "crazy" people do that.
The stigma surrounding mental health
People with mental illnesses are often shamed and labelled as "weak". They would rather force themselves to "snap out of it" and "get it together", than actually ask for help. They think reaching out for help is somehow admitting they're a failure. Why can't they just suck it up and be like everyone else? Terrible idea, it only gets downhill from there.
Thinking only physical health matters
Mental health is just as important as physical health. You and I know it. But most people don't. They would rush to the hospital for the most random pains, but wouldn't ever think of seing a therapist to unpack their life-long trauma.
Little do they know they should
never underestimate the mind-body connection.
Sounds familiar? Good.
Now we want to bring those barriers down.
We want to engage and educate your readers, to help them take that first step towards inner peace and well-being.
And there's one magic word to do it all :
Copywriting!
Never heard of it? I've got your back!
It’s the art of crafting impactful words to educate, engage and inspire your readers to take action.
Everyone. Literally. Copywriting is like a superpower. When used in the right way, it brings outstanding results.
Whether you want to boost your visibility on social media, skyrocket your sales, or spread awareness for a cause you hold dear to your heart: copywriting is key.
Like all good things in life, it starts with research. Lots of it.
We will identify your target audience and define your tone of voice.
Next comes my favorite part: cherry-picking words to make the most compelling copy and hit your public right in the feels. We want it to be an epiphany for your readers.
"Okay, but why would I work with you?"
Passionate about my work
I started writing since the age of 9 and never stopped since. I live to write, and hope to one day change the world with my words.
Scientific approach
I bring a scientific approach to my work, thanks to my 2 master’s degrees in tech and economics.
Multilingual
I speak fluent English, French and Arabic.
Trained and certified copywriter
I am a certified copywriter, went through a mentorship program to learn from seasoned professionals.
Delivery on time
As a former project manager, I can guarantee a smooth process and a delivery right on time. Tik Tok.
Smile attitude
I am an optimist at heart and a cool person to be around. #definitelynotbiased
"I'm sorry, who you are again?"
My name is Imane, I am a tech engineer turned copywriter, based in Dubai.
I work mostly in the mental health, self-development, and well-being sectors. But I do occasionally venture outside of my comfort zone, because I'm curious that way.
I help create Social Media posts, Blog posts, Sales copies and Newsletters.
I have lived in France for 10 years, so if you're planning a trip soon, message me for hacks and tips.
When I'm not writing, I'm either cooking, running or reading. It's either romance books or true crime for me, there's no in between.
Let's join forces.
Time to knock down the prejudices and change mentalities.
You get to focus on your core profession - aka changing people's lives - and let me worry about the rest.
How does that sound?
Not so sure?
Book your FREE 30-min consultation now!
Offer available until Feb. 16th